The analysis of the American sport wears the market in 2006
Nike, that takes the first place in American market from the shoes of the sport and shares the market of 40, has absolute advantages. Nike is good in the publicity and the technological innovation, as to invite to sport stars that are their spokesman, and the nailed ones of nike, shoes of Jordan, Air Force one of nike of Nike are favored particularly by the clients. Nike has a strong capacity of the investigation and development, its new style is always fashionable in aspect and professional in the function, as nailed of nike, the shoes of Jordan, Air Force one of nike and so on. Its main design plus its faultless quality does that it enjoys the reputation of people as sports on the world. Due to its content of high tech, the price of Nike is higher than other trade names, but the market of current of consumption pays little attention to the technology, Nike obtains to the drift with the market, and its low sale by 13. He was not before familiar with the consumers, nevertheless, delivers great attacks to take hold demands of client. According to the present situation, puma aggressive is the rival who cannot not be made case, but still she worries with Nike that snatchs upon its rich lunch. Puma is created by the small brother of the founder of Adidas. Puma lived in the shade of Adidas by a time, but it follows close by behind Adidas now, it far takes the quota of market of Adidas, and the delay to occupy 10% of the American market. The style of the design of puma supplies the way, it uses stars of the hospitality such as Brad Pitt to make the announcement, and its goal of consumption is hobbledehoys. Newbalance: its style is anti-Puma and anti-Nike. He is realistic and its direction is the people majors. He doesn t invites to the stars that make publicity, based on diverse feet to make the shoes, and passes more attention to produce more shoes in diverse sizes. Nevertheless, Adidas, puma and Newbalance never have produced nailed so famous and classic styles such as of nike, shoes of Jordan, Air Force an etc of nike
